The Iowa Republican Party and Technology
December 26, 2008 by Danny Carroll · 2 Comments
There has been a lot of talk lately about the use of technology in politics. I think what is meant most often by “technology†is the use of websites, YouTube, Facebook, email lists, Twitter and the like. To be sure these are fascinating new ways of communicating. But they are just that….ways to communicate. They are inexpensive, timely, convenient and less vulnerable to manipulation by journalists.
The new State Republican Party Chair must have a passion for and familiarity with current communication technology. He or she must, however, not make the mistake of thinking that technology alone will win elections. Ideas and people win elections.
Communication technology is a tool in the campaign tool chest. To the extent a candidate can effectively communicate her/his message they will gain votes. Republicans especially have a compelling message of conservative, traditional values. The more people we can reach with our message and the better able we are to communicate that message the more victories we will see.
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